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4-Traders Homepage  >  Equities  >  Tokyo  >  Nissan Motor Co Ltd    7201   JP3672400003

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Subaru takes slow lane for self-driving cars, says costly for buyers

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06/19/2017 | 11:19am CEST
FILE PHOTO: Subaru's new XV hits shopping cart carrying water bottles during a collision test demonstration at its factory in Ota

TOKYO (Reuters) - While major automakers race to develop driverless cars, Subaru (>> Subaru Corp) is taking a slower approach, saying its vehicles may be less advanced than its rivals' by 2020 as autonomous features remain costly for the buyers of Japan's smallest carmaker.

TOKYO (Reuters) - While major automakers race to develop driverless cars, Subaru (>> Subaru Corp) is taking a slower approach, saying its vehicles may be less advanced than its rivals' by 2020 as autonomous features remain costly for the buyers of Japan's smallest carmaker.

Automakers such as Ford Motor Co (>> Ford Motor Company), General Motors Co (>> Genpact Limited) and Nissan Motor Co (>> Nissan Motor Co Ltd) are increasingly looking beyond conventional vehicles to survive in an industry that is moving into electric and self-driving cars.

Smaller players are doing the same, but automakers like Subaru with limited research and development resources than their bigger rivals are showing caution in committing to advanced technologies on their own.

At a recent demonstration of its driving assist system "Eyesight", Subaru said its goals for autonomous driving were modest versus bigger rivals, some of which aim for self-driving cars on city streets by 2025.

"We're looking at how to develop (more advanced)capabilities, but we believe such functions will remain beyond the reach of Subaru customers," Tetsuo Onuki, chief general manager at Subaru's technical research centre, said last week in comments for publication on Monday.

"We're not aiming to develop driverless cars. What we're trying to do is make driving safer for people."

Subaru's new automated cruise control system can track cars travelling in front at low speeds, building on a similar feature marketed by bigger rival Nissan last year.

The automaker has said it will continue to develop automated functions on its own, tapping outside technology as needed.

It has plans to start developing an all-battery electric car this year, but it will use technology developed by Toyota Motor (>> Toyota Motor Corp) in a plug-in hybrid model planned for release in 2018.

"The risk Subaru runs with tempering their ambitions is that, if the market wants (more sophisticated technologies) ... and they don't make it on their own, they'll have to buy it off the shelf from a supplier," CLSA analyst Chris Richter said.

He added that an increased dependence on suppliers would leave Subaru with less control over developing new technologies.

Other smaller Japanese automakers have also acknowledged the challenges of competing with bigger rivals on advanced technologies given their relatively limited budgets.

Mazda Motor Corp (>> Mazda Motor Corp) has yet to announce plans to develop self-driving cars, while it will draw on its partnership with Toyota to develop electric cars.

Mitsubishi Motors Corp (>> MITSUBISHI MOTORS CORPORATION) has said its takeover by Nissan last year had given it access to Nissan's automated driving technology, something it had lacked the resources to pursue on its own.

(Reporting by Naomi Tajitsu; Editing by Himani Sarkar)

By Naomi Tajitsu

Stocks mentioned in the article
ChangeLast1st jan.
FORD MOTOR COMPANY 1.59% 11.51 Delayed Quote.-8.25%
GENPACT LIMITED 0.13% 30.6 Delayed Quote.-4.35%
MAZDA MOTOR CORP 0.88% 1484 End-of-day quote.-3.01%
MITSUBISHI MOTORS CORPORATION 1.48% 893 End-of-day quote.8.24%
SUBARU CORP -0.14% 3559 End-of-day quote.-1.47%
TOYOTA MOTOR CORP -0.12% 7562 End-of-day quote.3.59%
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Financials ( JPY)
Sales 2019 11 938 B
EBIT 2019 -
Net income 2019 567 B
Debt 2019 5 400 B
Yield 2019 4,79%
P/E ratio 2019 7,93
P/E ratio 2020 7,39
EV / Sales 2019 0,86x
EV / Sales 2020 0,84x
Capitalization 4 836 B
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Nissan Motor Co Ltd Technical Analysis Chart | 7201 | JP3672400003 | 4-Traders
Technical analysis trends NISSAN MOTOR CO LTD
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TrendsNeutralNeutralNeutral
Income Statement Evolution
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Mean consensus HOLD
Number of Analysts 20
Average target price 1 223  JPY
Spread / Average Target 6,7%
EPS Revisions
Managers
NameTitle
Hiroto Saikawa Vice Chairman, President & Chief Executive Officer
Carlos Ghosn Bichara Chairman
Joseph G. Peter CFO, Head-Investor Relations & Accounting
Takao Asami Senior Managing Executive Officer & Head-Research
Anthony Thomas Chief Information Officer & Corporate VP
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